If you fall into the trap of spelling words wrong, using odd words to make a rhyme or trying to play off words with different meanings, you are setting yourself up for headaches. Of course, you want to have a business name that is memorable and lends itself to unique branding but getting too "cutesy" with the name can lead to long-term issues. - Katie Harris, Spot On Solutions
Brand Names Don’t Always Mean Tech Quality
Hustle & Hope is a brand that positions their products as more than a greeting card. Their stationary and cards tackle more difficult topics such as job hunting and personal development. By pairing simple inspirational messaging with a code on the back of the card that leads to digital content and tips, the cards are meant to "level up" the recipient in some way.
Founder Ashley Sutton always wanted to start a stationery company, but after a career working in some of the top Fortune 500 companies, she became passionate about empowering people to be their best professional selves. That's when she had an epiphany that would later become the basis of what makes her company unique: "Why not sell cool greeting cards AND help people!" Here's how this brand's identity is executed:
HubSpot Senior Brand Manager Callie Wilkinson says, "Don't be afraid to stand for something. Now more than ever, customers are drawn to brands that align with their values. Inject your mission and vision into everything you do, and pursue meaningful partnerships with people and organizations that share those values."
Even though you're not necessarily branding an individual, that doesn't mean that you can't be personable when developing a brand image. Use your type, colors, and imagery to represent who the brand is. Then enhance that visual representation with your tone of voice: Are you a confident business with a lot of sass, like Nike? Or are you ritzy and professional, like Givenchy? Either way, be sure to develop your brand as a way to represent your business.
And one of the most successful ways to accomplish this is for your brand to provide quality content. In HubSpot's ebook Branding in the Inbound Age, Patrick Shea writes, "In every way, your content is your brand online. It's your salesperson, your store, your marketing department; it's your story, and every piece of content you publish reflects on, and defines, your brand. So, great content, great brand. Boring content, boring brand."
A generic drug is a medication created to be the same as an already marketed brand-name drug in dosage form, safety, strength, route of administration, quality, performance characteristics, and intended use. These similarities help to demonstrate bioequivalence, which means that a generic medicine works in the same way and provides the same clinical benefit as the brand-name medicine. In other words, you can take a generic medicine as an equal substitute for its brand-name counterpart.
Any generic medicine must perform the same in the body as the brand-name medicine. It must be the same as a brand-name medicine in dosage, form and route of administration, safety, effectiveness, strength, and labeling (with certain limited exceptions). It must also meet the same high standards of quality and manufacturing as the brand-name product, and it must be and quality, taken and used in the same way as well. This standard applies to all generic medicines.
The reduction in upfront research costs means that, although generic medicines have the same therapeutic effect as their branded counterparts, they are typically sold at substantial discounts, an estimated 80 to 85% less, compared with the price of the brand-name medicine. According to the IMS Health Institute, generic drugs saved the U.S. healthcare system nearly $2.2 trillion from 2009 to 20192.
FDA takes several actions to ensure safety and quality before and after a new or generic medicine is approved. When a generic drug application is submitted, FDA conducts a thorough examination of the data submitted by the applicant and evaluates information obtained by FDA investigators while inspecting the related testing and manufacturing facilities to ensure that every generic drug is safe, effective, high quality, and substitutable to the brand name drug.
So it may come as a surprise that Nike, the consummate marketer, came to understand the importance of marketing late in its life: after it hit the $1 billion revenue mark. After more than a decade of meteoric growth, Nike misjudged the aerobics market, outgrew its own capacity to manage, and made a disastrous move into casual shoes. All of those problems forced the company into a period of intense self-examination. Ultimately, says founder, chairman, and CEO Phil Knight, the company realized that the way forward was to expand its focus from the design and manufacture of the product, where Nike had always excelled, to the consumer and the brand.
In the auto repair industry, an original equipment manufacturer(OEM) refers to the original products used by a car manufacturer. These are different from aftermarket parts, which are made by a third-party manufacturer but may be compatible with the same vehicles. OEM parts are usually preferable to aftermarket parts since they are specifically designed to fit the needs of your vehicle and may have a higher quality. Although aftermarket parts tend to be cheaper, they may also wear out more often."}},"@type": "Question","name": "What Does Original Equipment Manufacturer (OEM) Mean in Software?","acceptedAnswer": "@type": "Answer","text": "In computer and electronics sales, OEM refers to the software or hardware that comes pre-installed on a new computer or device. This is typically cheaper than licensing or buying those products as an individual consumer since retailers can bundle their software at wholesale prices.","@type": "Question","name": "Is It Worth Paying for OEM Parts?","acceptedAnswer": "@type": "Answer","text": "OEM parts tend to be more expensive than third-party manufacturers, but they are also made to a more exacting set of specifications. However, some third-party products are considered just as reliable as OEM parts, and others may be significantly cheaper. When searching for replacements, it is worth researching the different brands to determine which manufacturer offers the best combination of price and quality."]}]}] EducationGeneralDictionaryEconomicsCorporate FinanceRoth IRAStocksMutual FundsETFs401(k)Investing/TradingInvesting EssentialsFundamental AnalysisPortfolio ManagementTrading EssentialsTechnical AnalysisRisk ManagementNewsCompany NewsMarkets NewsCryptocurrency NewsPersonal Finance NewsEconomic NewsGovernment NewsSimulatorYour MoneyPersonal FinanceWealth ManagementBudgeting/SavingBankingCredit CardsHome OwnershipRetirement PlanningTaxesInsuranceReviews & RatingsBest Online BrokersBest Savings AccountsBest Home WarrantiesBest Credit CardsBest Personal LoansBest Student LoansBest Life InsuranceBest Auto InsuranceAdvisorsYour PracticePractice ManagementFinancial Advisor CareersInvestopedia 100Wealth ManagementPortfolio ConstructionFinancial PlanningAcademyPopular CoursesInvesting for BeginnersBecome a Day TraderTrading for BeginnersTechnical AnalysisCourses by TopicAll CoursesTrading CoursesInvesting CoursesFinancial Professional CoursesSubmitTable of ContentsExpandTable of ContentsWhat Is OEM?Understanding OEMOEM vs. AftermarketOEM vs. ODMSpecial ConsiderationsOEM FAQsInvestopediaBusinessOEM: What Original Equipment Manufacturer Means, With ExamplesByJulia Kagan Full Bio LinkedIn Julia Kagan is a financial/consumer journalist and senior editor, personal finance, of Investopedia.
OEM parts tend to be more expensive than third-party manufacturers, but they are also made to a more exacting set of specifications. However, some third-party products are considered just as reliable as OEM parts, and others may be significantly cheaper. When searching for replacements, it is worth researching the different brands to determine which manufacturer offers the best combination of price and quality.
Ever since manufacturers began slapping their names on products, certain names have created consumer magic. Say "Rolls-Royce" or "Macintosh" or "Rolex" and everybody forms an image. Good brands aren't always pricey. Shopping at Target suggests good quality at a great price, brand experts say.
A few simple steps into cyberspace can give you a pretty good idea of when a brand name deserves its reputation and when it doesn't. Watch out, though. Just as the Internet can tear down a company's reputation, it's also breeding its own class of brands that don't always offer the best value.
"A brand name is sometimes a good shorthand for quality. The trouble is that brands aren't absolutely constant," says David Heim, managing editor of Consumer Reports, the monthly magazine published in Yonkers, N.Y. "Companies are bought and sold. Things change. Even brands that are more consistent than most [can] make a mistake with a particular product."
"If the product is really not that good and the brand is strong, in the long run, it's not going to succeed," says Deepak Sirdeshmukh, a marketing professor at Case Western Reserve University in Cleveland. "There are a lot of terrible products being put out by great brand names, except we call it 'test marketing.' "
Which bottled water would you rather drink: Perrier, Poland Spring, or Von's Natural Spring Water? In a four-year study released last year, the Natural Resources Defense Council found that the first two, well-known brand names, contained contaminants. Von's, a store brand, did not. 2ff7e9595c
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